In one of the many talks Aaron Draplin has given over the years, one nugget stuck with me. As a designer, your time can radically change someone’s business. So don’t be afraid to give it away sometimes. So that’s what happened here. Joe Bagel announced that he was nearly finished with a play he had been writing, so I reached out to see if he needed any help with the marketing content. We set up a quick shoot at a Burlesque bar during opening hours and the next day had the banners ready to post. The event sold out in 2 days.