Mat MacQuarrie
Art Director & Brand Designer
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Georges St-Pierre

Being a UFC fan living in Montreal, I am a die-hard GSP fan. One fight in particular led to this poster and it was against Josh Koscheck. Koscheck did his best to hype the fight, trashing both GSP and Montreal. This left an image in my head of Koscheck walking in downtown Montreal towards the Bell Centre and as he got closer, a sea of GSP posters everywhere. Like something out of Inglorious bastards: you are not welcome.