I took one of my favourite shots on instagram and brought it into a new medium. Ideally, I'd like to continue pushing this into a number of mediums over 2016.
My fantasy football team came in last place. So I went all out to make them look super badass.
Earlier this year, I started a personal project where I would visit a Montreal bar and then redesign their logo. Its fun and gives me an avenue to practise my skills with zero expectation.
It was time again to plan out another LightSpeed training event. I love these because it means taking complete art direction in planning the website, digital marketing, ID badges, t-shirts, designing an ice luge, etc. A fun project for someone like me!
I could think of nothing better than Miami Vice as a theme for this, being our first ever Miami event. Eighties colours, white blazers, and cheesy music. Sold.
As for the t-shirts we were giving away — It was May and summer was around the corner in Montreal and the staff was really looking forward to some early warm weather.
I used their motivation as my inspiration for the branding of this training event. As the mermaid would seduce sailors to their demise; so too would the Miami weather to our Montreal staff. Much debauchery was had, I'm told.
Earlier this year, I started a personal project where I would visit a Montreal bar and then redesign their logo. Its fun and gives me an avenue to practise my skills with zero expectation.
A client approached me and needed branding for a new venture he was starting with his friend. The mandate was that the logo had to reflect the partnership they forged together. That if they found themselves in a successful business together, that the logo would always reflect the modest beginnings of two friends with a dream.
To accomplish this I included 2 coffee beans in each of the capital letters of the logo.
While working at LightSpeed, I was responsible for the art direction of our marketing projects. This meant generating concepts, selling my ideas to executives, coordinating all necessary parties and materials, executing the concept, and delivering on time and on budget.
This led me to several projects executing client-narrative video projects in New York, New Jersey, Portland and LA. These videos focused on how LightSpeed has changed retail for our clients. My role was to work with the DP and conduct the interview with the client. This was to ensure the end product would be a successful representation of the LightSpeed brand.
I've posted a few examples of both video and photography direction.
A pro-bono contract for a friend of mine, fresh from completing his degree in marketing. His clients were family friends in his home province of British Columbia, Canada. They already had their business running, but they needed help developing their strategies in social media. I pitched Black Comb.
On the marketing side, a comb is used for styling, cleaning and managing. This was the role he was offering his clients. Sharing his designer contacts and introducing modern marketing tools to older businesses. But also, Whistler Blackcomb is a world famous ski resort in British Columbia. His home. This way he could always take his mountain with him where ever his career takes him.
Earlier this year, I started a personal project where I would visit a Montreal bar and then redesign their logo. Its fun and gives me an avenue to practise my skills with zero expectation.
Experimental personal work
Reflecting shots from my Instagram feed to create new and original compositions. Ideally perfect for cover artwork.
I have a passion for cubism. It started with a school project mixing cubism and poster design. It clicked immediately and caught me off guard. It had been a few years since I'd used this style so I decided to try it out with the Adidas logo.
Being a UFC fan living in Montreal, I am a die-hard GSP fan. One fight in particular led to this poster and it was against Josh Koscheck. Koscheck did his best to hype the fight, trashing both GSP and Montreal. This left an image in my head of Koscheck walking in downtown Montreal towards the Bell Centre and as he got closer, a sea of GSP posters everywhere. Like something out of Inglorious bastards: you are not welcome.
I released a small collection of three colour prints by hand on indigo indonesian rice paper.
I referenced a lot of early-mid century propaganda posters and the work of Shepard Fairey in creating this piece.
Cert Camp Phoenix showed up on my to-do list and I was pumped. Not too often do you get something so visual as a Phoenix to work with. I wanted to go X-Men Phoenix with this thing. I carried it over into the logotype as well.
Like I said before, I love these events because it means taking complete art direction in planning the website, digital marketing, ID badges, t-shirts, designing an ice luge, etc. A fun project for someone like me!
Solid, practical, with extreme determination and strength of will. No one will ever drive them, but they will loyally follow a leader they trust. Their vices arise from their virtues, going to extremes on occasion, being slavish to the conventions they admire.
If they are provoked, they can explode into violent outbursts of ferocious anger in which they seem to lose all self-control. Equally unexpected are their occasional sallies into humour and exhibitions of fun.
In an all-out fisticuffs against perfectionism. An incredibly arresting-factor for me, I've learned. I matched up markers with high-bleed rice paper.
The reason being: no matter how careful I am, I will not attain the level of realism I would hope for from this project.
Nation Ruckus is an independent hip-hop group with an impressive following in Montreal. I paired up with these guys to design their debut album: Boombox Manifesto, available on itunes.